Advanced technical SEO
Implementation of Schema Markup for courses, events, and organization, dynamic sitemap, hreflang for the international catalog, and Core Web Vitals in the green for 100% of indexable URLs.
Design and development of a B2B platform engineered to capture qualified leads and manage online registrations for training programs and consulting services, backed by an advanced SEO strategy and a 100% conversion-oriented architecture.
Vértice Consulting had been training executives and commercial teams for over 12 years, but their online presence was like a business card: it informed, it didn't sell. Every registration came after multiple calls, manual emails, and Excel spreadsheets that were synced by hand with their CRM.
The challenge was clear: to build a platform that allowed users to discover the right program, register in less than two minutes, and be automatically qualified within the sales funnel—frictionless and without relying on manual steps at every turn.
The strategic goal: transition from capturing reactive leads via LinkedIn to an organic channel working 24/7, positioning Vértice as the leader in executive training and growth consulting in the Spanish market.
As digital consultants, we don't just design beautiful websites: we design business assets. Every visual and structural decision made for Vértice Consulting is backed by a measured hypothesis.
The entire platform revolves around a single KPI: completed registrations. We redesigned the information architecture so that every visitor, whether they come from Google, LinkedIn, or email, can find the right program in less than three clicks and reach the form with all the information needed to decide on the spot.
We structured each page with a clear narrative purpose: the hero qualifies the visitor, the program block addresses search intent, success stories address objections, and the detailed program page converts. The blog acts as an organic traffic magnet and feeds retargeting efforts with content segmented by role and industry.
We chose a polished corporate palette (deep blue + tech cyan) that conveys rigor and modernity—two critical values for a consulting firm. Animations are subtle, forms are progressive, and high-contrast CTAs guide users without interrupting their reading, reducing cognitive load and boosting completion rates.
Implementation of Schema Markup for courses, events, and organization, dynamic sitemap, hreflang for the international catalog, and Core Web Vitals in the green for 100% of indexable URLs.
68% of registrations happen on mobile. We redesigned the flow with thumbs in mind: single-field forms per screen, autosave, and integrated payment with Apple Pay and Google Pay.
Each registration syncs in real-time with HubSpot, triggers the welcome sequence, generates an automated invoice, and notifies the program coordinator. Zero manual labor.
We designed an organic strategy so that when an HR director or a training manager searches Google for a specific program, Vértice Consulting is their first choice, not just another result.
We focused on high-value transactional searches like "executive leadership program", "in-company sales training" or "B2B growth consulting", prioritizing keywords with buying intent over empty search volumes.
Learn more about digital strategy and growth →In-depth analysis of over 1,200 keywords in the consulting and executive training sector, clustered by intent (informational, comparative, transactional) to identify high-volume, realistic-competition opportunities.
Optimization of silo architecture, heading hierarchy, unique page metadata, strategic internal linking, and semantic URL structures to maximize thematic relevance in Google's eyes.
Design and management of Google Ads campaigns segmented by program and buyer persona, with standalone landing pages optimized for Quality Score and controlled CPL kept below industry benchmarks.
Continuous tracking of keyword rankings, CTR, cost-per-lead, and registration rates via Looker Studio dashboards. Monthly updates target underperforming content to drive sustained gains.
The interface maintains a sophisticated and technical approach (corporate blue + cyan accents) that projects authority, rigor, and modern appeal—three essential attributes when users are preparing to invest thousands in a training program.
Carefully tuned micro-interactions, smooth transitions, and clear visual hierarchy guide users from the first scroll down to the payment stage, creating an immersive experience that bolsters the brand's premium standing.
Learn more about web design →We redesigned the registration process into 3 progressive steps featuring autosave, live validation, and minimal fields. Less friction, more qualified leads, and a 47% drop in form abandonment.
Each line of business—executive training, strategic consulting, 1:1 mentoring, and in-company programs—gets its own dedicated landing page with tailored copy, social proof, and specific CTAs. No generic pages.
PageSpeed score of 96/100 on mobile, WCAG 2.1 AA compliant, and fully compatible with screen readers. A fast, accessible product that Google rewards and users appreciate.
Built on a headless CMS that makes launching a new program take under 30 minutes with zero coding required, all without affecting existing SEO or established domain authority.
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We transformed Vértice Consulting's website into the business-generating engine their services deserved: a platform that captures, qualifies, and converts leads in the background, freeing up the team to focus on delivery.
Now, the website does more than project authority; it's a tool that drives a daily sales pipeline, raises national search visibility in their sector, and—most importantly—fills programs through a friction-free registration flow and persuasive course presentations.
The project has laid a solid foundation for a scalable digital strategy, leaving Vértice fully prepared to expand into LATAM and the European corporate market without needing to rebuild their platform.
We put empty promises aside and focus on what truly matters: capturing qualified leads, increasing registrations, and growing the profitability of your professional services business.
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